The Ethics of Wildlife Photography

Safari Compass Mission & Team

Where every journey protects wilderness, empowers communities, and rewilds your spirit.

Take nothing but photos. Leave nothing but footprints. Kill nothing but time.

At Safari Compass, we go further: Take memories, leave hope, awaken purpose.

Take nothing but photos. Leave nothing but footprints. Kill nothing but time.

At Safari Compass, we go further: Take memories, leave hope, awaken purpose.

Safari Compass Mission Statement

Safari Compass ignites and guides transformative journeys that honor Africa’s wilderness, empower its communities, and awaken the explorer in everyone by sharing our love for Africa, its nature, wildlife and warm-hearted people
We bridge adventure with purpose, crafting safaris where every footprint supports conservation, every story deepens understanding, and every moment reconnects you to the wild’s timeless rhythm. Through ethical guiding, soulful photography, and unwavering respect for nature’s balance, we don’t just show you Africa. We invite you to protect its legacy.
Cooking Matoke with local Ugandan women

Our Aim

To become the world’s most trusted compass for ethical, soulful safaris by:

  • North (Practical Planning): Delivering flawlessly curated itineraries tailored to your values.
  • East (Inspiration & Discovery): Uncovering hidden gems and igniting curiosity through storytelling and photography.
  • South (Conservation & Community): Protecting ecosystems, training wildlife guardians, and amplifying local voices.
  • West (Adventure & Creativity): Empowering travelers to capture and share Africa’s wild beauty.
  • Center (Inner Compass): Fostering mindfulness and connection to nature’s wisdom.
Lake Mburo Uganda Walking Safari with Giraffes

Core Mission

Guided by our five-point Safari Compass Framework, we exist to:

  • Protect: Safeguard Africa’s wilderness through ethical travel and conservation partnerships.
  • Inspire: Reveal the continent’s untold stories through photography, blogs, and immersive experiences.
  • Empower: Equip travelers and communities with tools to thrive sustainably.
  • Transform: Turn journeys into catalysts for personal growth and global stewardship.
  • Connect: Build bridges between cultures, species, and the wild within us all.

Safari Compass Team

Kim Paffen African Safari Expert

Kim Paffen

Africa Travel Expert, Marketer, Published Photographer, Qualified Safari Guide, Content Creator and Founder of Safari Compass
More About Kim
Tessa Winkelman, Travel Writer Our Planet in my Lens

Tessa Winkelman

Safari Blogger, Photographer, Certified Nature Enthusiast, Content Creator, Partnerships Coordinator & Trip Planning
Kleinschalige Oeganda Rondreis met Nederlandse Reisbegeleiding

Kim Paffen: Matriarch of the Wild, Guardian of Africa’s Legacy Through Safari Compass

Spending time in the African Bush infuses Kim with new energy and increases her sense of being connected to a larger world! 

Just as elephants leave footprints that shape the land, Kim aims to leave journeys that shape hearts
Kim navigates Africa’s wilderness with the grace and wisdom of a matriarch elephant—guiding, protecting, and nurturing every journey she curates. A former policy advisor turned award-winning wildlife photographer and qualified safari guide, Kim traded boardrooms for the untamed rhythms of the savanna, where her work now mirrors the elephant’s profound connection to land and legacy. Like these gentle giants, she leads with intuition, fostering bonds between travelers, communities, and wildlife while safeguarding fragile ecosystems. Her lens captures stories as enduring as an elephant’s memory, and her safaris, crafted alongside trusted partners and local experts, leave footprints as purposeful as a herd’s migration—light on the earth, deep in impact. For Kim Paffen, the wild is not just a place to explore, but a legacy to honor, one frame and one footprint at a time.

Safari Shoes for Women

Kim: Facts & Figures

  • Africa Travel Expert with 15+ years of travel experience in 13 African Countries
  • FGASA & CATHSSETA qualified Safari Guide, trained in the Greater Masai Mara
  • Ethical (Wildlife) Photographer published in National Geographic, Travel Africa, Inflight Magazines, Walking Safaris of Africa book, and global galleries/websites
  • Winner NatGeo Photographer of the Year 2019 & Finalist AfricaGeo Photographer of the Year 2020
  • Listed Top 40 most famous wildlife photographers worldwide
  • Studied Geography Teaching & Organization Sciences, and earned 2 Bachelor’s degrees in Business & Public Administration
  • Used to work as a Policy Advisor in the Dutch local government
  • Jumped off the 111m high Victoria Falls Bridge & jumped out of a plane twice in Cape Town & Zanzibar
  • Hearing the birds sing in the morning makes her happy, and she gets excited every time the sky turns in pretty colors.
  • Passionate about reconnecting people with nature, whether through her images, safari blog, or ethical safari tours
  • Languages: English, Dutch, German, a few words Swahili

In the Media

Kim Paffen and Safari Compass in the Media