The Ethics of Wildlife Photography

About Safari Compass: Conscious safaris with stillness, attention and a deep knowledge of the wild

For travellers who don't want to tick off Africa, but truly learn to see it.

We travel as guests.

A safari isn't a collection of sightings, photographs or highlights. It's an encounter with a living world. That's why we travel with attention to wildlife, local partners, communities, landscape and rhythm.

We take memories home with us — and leave the rush, the checklist and the sense of entitlement behind.

Safari Compass connects conscious travellers with safaris that feel right: with genuine attention for nature, animal behavior, local communities, stillness, ethics and your own pace.

We're not a conventional travel agency. We're a guiding compass: we inspire, advise, co-design and connect travellers with carefully selected local partners. On small-group trips, Kim travels with you as host, guide and companion — sharing her knowledge of wildlife, animal behavior, landscape, photography and the rhythm of the natural world. On private tailor-made trips, we help you make the right choices while trusted partners on the ground take care of the rest. Curious about exactly how our role as compass and intermediary works? Read how we work.

Kim Paffen African Safari Expert
tea picking experience Uganda

Our mission

Safari Compass helps conscious travellers and organisations learn to see differently — through safari, field knowledge and a deep connection with nature: looking more closely at wildlife, landscape, local communities and their own pace.

We do this through small-group trips with Kim, private tailor-made safaris via carefully selected local partners, and savanna wisdom for people, teams and organisations. Always with attention to ethics, stillness, reciprocity and the living world through which we travel as guests.

Cultural activities Uganda Safari Tour

Our aim

We believe in a way of travelling where Africa isn't ticked off a list, but met with genuine attention.

Safari Compass aims to be a trusted compass for meaningful safaris and nature experiences that deepen knowledge, open up wonder, respect local expertise and make care for wildlife, land and communities a matter of course.

Cooking Matoke with local Ugandan women

Our compass for meaningful safaris

A safari, for us, is not a route past highlights. It's a way of seeing. That's why everything we do is shaped by five guiding directions.

  • Centre — the Inner Compass: The heart of everything: Africa not as a checklist, but as something to truly learn to see. Safari Compass invites you to slow down, observe more closely and reconnect with nature, wildlife, people and your own rhythm. The value of a safari isn't measured in kilometers or sightings, but in the quality of attention you bring.
  • North — direction and thoughtful trip design: We help you make conscious choices. North stands for direction, clarity and trust. We help you find the destination, route, lodges, partners and travel style that fit your values, pace and expectations.
  • East — learning to see and a sense of wonder: We open your eye to what's often overlooked. East stands for the first light of morning, curiosity and keen observation. This is where Kim's strengths as a safari guide, wildlife photographer and knowledge-sharer come together. Not photography as a trick or an end goal, but as a way of looking more consciously at light, behavior, tracks, landscape, silence and detail.
  • South — roots, reciprocity and ethics: We travel as guests, with respect for wildlife, land and local voices. South stands for grounding: local partners, communities, ecosystems, field knowledge, conservation and travel ethics. We work with carefully chosen local partners and write and speak about local communities from a place of equality, context and respect.
  • West — slowing down, integration and savanna wisdom: We carry with us what the wilderness teaches. West stands for the evening light, reflection and integration. This is where Safari Compass's deeper layer surfaces: nature connection, personal reflection, leadership, resilience, systems thinking and the inner compass.
Lake Mburo Uganda Walking Safari with Giraffes

How our mission takes shape

Our mission lives not just in words, but in the choices we make: the partners we work with, the trips we design, the way we approach wildlife and the space we leave for stillness, wonder and respect.

  • Attention — We slow down, observe and learn to see before we move. A safari doesn't need to be full to be meaningful.
  • Field knowledge — We draw on guiding expertise, animal behaviour, ecosystems, seasons, photography and years of experience in the field. This is what turns a safari into more than a route past highlights.
  • Reciprocity — We travel as guests. That's why we work with carefully selected local partners and approach local knowledge, communities and stories with respect and a genuine sense of context.
  • Ethics — The wellbeing of wildlife, people and landscape always comes before the photograph, the route or the bucket list. We don't support activities that exploit or disturb animals.
  • Connection — Safari, for us, is not about consuming nature. It's about encountering the living world — wildlife, landscape, local voices — and recognising ourselves as part of something larger.
  • Stillness — We choose depth, small scale and meaning over speed, crowds and checklists.

Not a standard package — but a safari that fits

A good safari isn't only about lodges, routes and famous parks. It's also about timing, pace, stillness, guide quality, comfort, ethics and expectations.

That's why, for every trip, we look at questions like:

  • Which landscape matches what you're looking for?
  • How much space does the route need to breathe?
  • Which local partners align with our values?
  • Which experience suits your level of comfort?
  • Are you looking for wildlife, photography, nature connection, culture, depth — or a blend?
  • Where is there room not just to travel, but to land?

On private tailor-made trips, we advise and connect. On small-group trips with Kim, we add personal guidance, field knowledge and storytelling in the moment.

Elephant Silhouettes at sunset in Amboseli National Park Kenya captured by Kim Paffen

Traveling as a guest

Safari Compass works with carefully chosen local partners across Eastern and Southern Africa. We select partners based on reliability, local knowledge, guide quality, respect for nature and alignment with our values.

We believe travel should be reciprocal. That's why we don't treat local communities as backdrop — we approach them with respect, context and a genuine commitment to equality. We take the same approach to wildlife: with distance, patience and a real eye for behaviour.

We don't support wildlife entertainment such as elephant rides, cub petting, walking with lions or any activity that exploits or disturbs animals. The wilderness is not a stage. It's a living world, and we are temporary guests within it.

Experience, publications and recognition

Our photography & stories have appeared in media, exhibitions and publications focused on wildlife, travel and nature photography. Not as a goal in itself — but as evidence of years of  watching, waiting, learning and being fully present in the field.

Kim Paffen and Safari Compass in the Media

Want to find out which safari fits you?

A safari doesn't begin with a route. It begins with a question: what do you actually want to experience?

We'd love to think with you about destination, pace, comfort, wildlife, photography, local partners and the shape of the journey that suits you best.

Want to understand first how Safari Compass works with advice, local partners and private tailor-made trips? Read how we work.

Safari Compass Team

Kim Paffen African Safari Expert

Kim Paffen

Africa Travel Expert, Marketer, NatGeo-Published Photographer, Qualified Safari Guide NQF2, and Founder of Safari Compass Travel (safaricompass.nl) & Kumoja Media (ourplanetinmylens.com)
Tessa Winkelman, Travel Writer Our Planet in my Lens

Tessa Winkelman

Safari Blogger, Photographer, Certified Nature Enthusiast, Content Creator for Africa's wild spaces, Partnerships Coordinator & Trip Planning for safaricompass.nl.
Bram Janssen BJ Videografie

Bram Janssen

Visual Content Creator (Videography & Photography) creating stories that inspire, connect and make an impact. Bram also owns a professional videography agency BJ Videography.