Work With Us — Safari Media, Visual Content & Safari Referrals

We sit at the intersection of travel media and safari expertise. That's a rare place to be — and a useful one for the right partners.

Our Planet in My Lens is a conscious Africa travel and photography platform founded by Kim Paffen: FGASA-endorsed safari guide, National Geographic-published wildlife photographer, and safari travel specialist with over fifteen years of experience across 13 African countries.

We're not just a travel blog. We also design and sell tailor-made safaris and small group journeys — under the Safari Compass umbrella — connecting conscious travellers from the Netherlands, Belgium and beyond with carefully selected local operators and lodges. That means partners working with us get something most media platforms can't offer: editorial reach and a direct pipeline of engaged, qualified travellers actively planning a safari.

We publish in English on ourplanetinmylens.com, reaching an international audience of responsible travellers, wildlife enthusiasts and photographers. Through Safari Compass (safaricompass.nl), we reach the Dutch and Belgian market specifically — travellers who book directly with local operators and value quality, ethics and personal guidance over price.

If you work in Africa's travel, hospitality or safari industry, or make products built for people who spend serious time in the wild, we'd like to hear from you.

You can find me on LinkedIn as well.

INQUIRE

Published, Awarded & Trusted in African Safari Storytelling

This section matters to us — not as a list of badges, but because it reflects years of watching, waiting and being fully present in the field.

Kim Paffen is Published, Awarded & Trusted in African Safari Storytelling

Sitting at the large swimming pool with views of the ocean at the luxury Fisherman Beachfront Villa at Diani Beach Kenya

Why this combination matters for Safari Brands

Most content creators approach a lodge as an outsider. We don't. As a FGASA-qualified guide and safari travel specialist, Kim understands guiding quality, wildlife behavior, camp atmosphere, routing, guest expectations and photographic potential — and how all of it fits into the journey of a future traveller.

This is content with field knowledge. Storytelling with commercial relevance.

When we visit a property or destination, we're not just gathering content. We're building first-hand product knowledge that can support future safari sales — for the Dutch and Belgian market via safaricompass.nl, and for the international market via ourplanetinmylens.com.

How We Can Work Together

Four ways to collaborate, each with a clear outcome.

Sunset Avenue of the Baobabs in Morondava Madagascar

01 — Editorial Coverage & Destination Storytelling

You want travellers to know about your destination, lodge, camp or region. We visit, experience it firsthand and tell that story honestly — in long-form editorial content, supported by our own photography, optimised for search across Google and AI discovery tools like ChatGPT, Perplexity and Claude, and written in a voice our audience already trusts.

What this looks like in practice: a destination guide or lodge feature published on Our Planet in My Lens, with SEO-rich content, original photography, social amplification and — where relevant — a Dutch-language article for the Safari Compass audience in the Netherlands and Belgium.

We don't accept pre-written sponsored copy. We don't write about things we haven't experienced or don't believe in. What we offer is an honest, beautifully documented story that makes your destination or property feel real — because it was.

This works well for: tourism boards, destination marketing organisations, lodges, camps, tour operators and DMCs.

Dining under the stars with a camp fire at Oilepo Amboseli, with clear views of mount Kilimanjaro

02 — Visual Content Creation

Your lodge has extraordinary light at sunrise. Your guides know things no stock photographer has ever captured. Your destination deserves images that feel like it actually feels to be there — not like a press release.

We create original photography and video content for use on your own channels: website, social media, print campaigns, press materials. Kim shoots on location across Africa, brings her own editorial eye and wildlife knowledge, and delivers images that reflect the spirit of a place rather than just its surface — wildlife and behaviour, camp atmosphere, the guest experience, guiding moments, landscape and detail.

Everything is produced with the same ethical standards we apply to our own content: no baiting, no staging, no compromises on wildlife welfare.

Longer-term arrangements are also possible: resident photographer services, conservation documentation, photographic workshops for guides and guests, and social media management on location.

This works well for: lodges, camps, airlines, tourism boards and travel brands who need fresh, authentic visual content for their own marketing.

Kleinschalige Oeganda Rondreis met Nederlandse Reisbegeleiding

03 — Safari Referrals & Co-promotion

Our audience doesn't just read about Africa — they go. We refer engaged, informed travellers to safari trips, lodge bookings and field guide courses through affiliate and referral arrangements with trusted partners.

If you're an operator, lodge, DMC or field guide training provider whose values align with ours — ethical, quality-focused, genuinely expert — this is a low-friction way to reach an audience that's already halfway there. We don't push products we don't stand behind, which is exactly why the referrals we do make tend to convert.

Commission-based arrangements. Ongoing, not transactional.

This works well for: local tour operators, safari lodges and camps, field guide course providers, and safari booking platforms.

Your Kenya Safari starts with the perfect place to stay, with amazing savannah views

04 — Brand Partnerships

We're open to long-term partnerships with brands that make sense in the field: safari clothing, hats, photography gear, binoculars, bags, travel tech and similar. Not one-off posts. Not products we'd never actually use.

If your brand is built for people who spend serious time outdoors and in the wild — and if the quality matches what our audience expects — let's talk.

This works well for: photography gear brands, safari and outdoor clothing labels, travel tech and accessories.

Our Platforms

ourplanetinmylens.com — International Africa travel and photography blog. Audience: responsible travellers, wildlife lovers, photographers.
safaricompass.nl — Dutch safari platform for tailor-made safaris, small group trips and wildlife courses. Audience: Netherlands and Belgium. Purpose: inspiration → education → safari enquiries.
walkingsafaris.africa — Specialist platform for walking safari venues across Africa.

What Partners Say

"I was extremely impressed with Kim's preparation before each project and her manner and attitude throughout. Kim has an incredible eye for detail and her ability to capture moments — whether wildlife or people — was outstanding. Many of her photos were used to promote our projects."

Anup Mistry, Photography Manager, African Impact

"It is wonderful to see all of this Eswatini content and I continue to be extremely impressed by all that you produce. It's so comprehensive, reads so well and of course is beautifully illustrated."

Kelly White, Eswatini Tourism International Representatives

"We're approached by many journalists, photographers and bloggers and, to be honest, at times we've been misled and taken advantage of over the years. But Kim's efforts, professional presentations and photos are certainly the best by far."

G. Lemmer, Remote River Expeditions & Chez Maggie Madagascar

Safari Compass Team

Kim Paffen

Africa Travel Expert, Marketer, NatGeo-Published Photographer, Qualified Safari Guide NQF2, and Founder of Safari Compass Travel (safaricompass.nl) & Kumoja Media (ourplanetinmylens.com)

Tessa Winkelman

Safari Blogger, Photographer, Certified Nature Enthusiast, Content Creator for Africa's wild spaces, Partnerships Coordinator & Trip Planning for safaricompass.nl.

Bram Janssen

Visual Content Creator (Videography & Photography) creating stories that inspire, connect and make an impact. Bram also owns a professional videography agency BJ Videography.

Some of the Brands & Organisations We've Worked With

Ourplanetinmylens and Kim Paffen worked with several brands in the safari industry

Request Our Media Kit

We don't publish audience data and rates publicly — but we're happy to share our full media kit, including platform stats, collaboration formats, past case studies and pricing, directly with serious enquiries.

Fill out the form below and tell us briefly what you're working on. We'll respond within three business days.